Quick answer
For a simple link-in-bio page, compare Pinli with Bio Sites, Squarespace's standalone product. Bio Sites is free to create and use, does not require a Squarespace website subscription, allows unlimited links, and includes tools for design, monetization, audience capture, and analytics. Its current public pages do not document every limit, such as custom domains, SEO controls, or detailed analytics exports.
The paid Squarespace website builder is a different product. It is designed for full websites and includes broader page-building, domain, SEO, analytics, marketing, and ecommerce tools. Its pricing should not be presented as the price of Bio Sites. A website may make sense when you need a larger online presence; it can be more service than a creator needs for one social profile link.
Pinli is a paid visual one-page builder. It suits people who want to arrange resizable content blocks and create different phone and desktop layouts. It offers clear plan limits for page count, analytics history, and verified custom domains, but it does not have a perpetual free plan and its native Shop/payment blocks are coming soon.
First decide which Squarespace product you mean
Squarespace markets two distinct ways to make a presence from a social profile:
| Product | What it is | Current price evidence | Appropriate comparison |
|---|---|---|---|
| Bio Sites | Standalone social link-in-bio page at a bio.site address, managed with a free Squarespace account. The official FAQ says a Squarespace website subscription is not required. |
Bio Sites says it is 100% free to create and launch, with unlimited links. | Compare with Pinli when the need is a compact page for social profiles. |
| Squarespace website builder | A full website platform where you can build pages, including a page to use as a link in bio. | US website plans are paid subscriptions with monthly or annual billing; the current pricing page lists a 14-day trial, not a permanent free plan. | Compare with Pinli when the decision is between a one-page product and a broader website. |
Sources: Bio Sites homepage and FAQ, Squarespace product overview, Squarespace website pricing, and Squarespace's link-in-bio help article.
Pinli and Bio Sites at a glance
| Need | Pinli | Bio Sites |
|---|---|---|
| Page model | Visual one-page site made from resizable blocks, with separate desktop and phone arrangements. | Standalone mobile-first link-in-bio page with links, designs, content, and monetization sections. |
| Price | Paid plans from $3/month or $30/year; no permanent free plan. | Official site says free to create and launch, with unlimited links. |
| Design | Visual board with different block sizes; plan controls some premium styling and blocks. | Templates, drag-and-drop editor, layouts, font styles, and brand colors are advertised. The current page does not state template count. |
| Domains | Verified custom domains on Pro and Studio. | The current Bio Sites product page does not document custom-domain support. Its example URL is bio.site/Yourname. |
| Analytics | Views, clicks, referrers and campaign reporting, with 30/365/730-day history by plan and CSV export on Pro and Studio. | Free built-in analytics are advertised, without current public detail on metrics, retention, or exports. |
| Audience | Newsletter and lead capture blocks with subscriber records. Pinli is not a full email campaign platform. | Email and phone capture and an automated email sequence builder are advertised. The current page does not give subscriber or sending limits. |
| Payments | Pinli's Shop pack and payment-dependent blocks are coming soon. | Bio Sites says users can connect Stripe or PayPal and advertises products, appointments, affiliate links, tips, and crowdfunding. Fee details were not stated on the reviewed landing page. |
| Multiple pages | Pinli's page count is one on Solo, five on Pro, and 50 on Studio. | Bio Sites says one account can create up to ten Bio Sites, with separate analytics per site. |
| SEO | Page title and description overrides, generated share image, optional noindex, and profile structured data. Indexing is not guaranteed. | The current standalone Bio Sites materials reviewed do not document SEO settings. |
Pinli details are from its pricing page. Bio Sites details are from its official homepage and Squarespace Bio Sites page, checked September 24, 2026. Absence of a feature in the public Bio Sites pages is not proof that it is unavailable; it means the feature needs verification before you rely on it.
Bio Sites: a focused free link-in-bio page
Bio Sites is the closest Squarespace product to a dedicated link-in-bio service. Its homepage promotes a brandable page with templates and a drag-and-drop editor, unlimited links, and ways to make money. The stated options include digital products, one-to-one appointments, affiliate links, product links, merch, services, tips, and crowdfunding. Stripe or PayPal can be connected for payments. It also advertises email and phone capture, an automated email sequence builder, and free built-in analytics. Bio Sites official homepage
The homepage FAQ says you can make up to ten Bio Sites in one account and manage client pages from a centralized dashboard. It says each Bio Site has its own analytics. The product page on Squarespace's site lists iOS and Android availability. The current public sources do not specify whether all editing features work identically in the apps and web editor. Bio Sites FAQ, Squarespace Bio Sites overview
Some decisions still need a direct product check. The current official Bio Sites materials we reviewed do not document a custom-domain option, SEO metadata controls, analytics retention and export, detailed email limits, or transaction fees. Do not assume that capabilities listed on Squarespace's website-builder pricing page are automatically available in Bio Sites. If a custom domain, search metadata, a specific integration, or a fee schedule is essential, confirm it with the Bio Sites product before building your public presence around it.
Older Squarespace articles discuss “Bio Sites Pro” and features from earlier versions. The current Bio Sites homepage now says the service is free to create and launch. Use current product and checkout information for pricing, not an older Pro-era article. Current Bio Sites homepage, older Squarespace article, published 2023 and updated 2024
The Squarespace website builder is a broader alternative
Squarespace's website builder is appropriate if you want a full multi-page website, more room for content, and the wider collection of website tools. Its US pricing page shows templates, a drag-and-drop editor, mobile-optimized websites, SEO tools, basic website metrics, managed hosting, and the ability to connect domains across the displayed website tiers. Forms, newsletter blocks, commerce features, analytics, and transaction fees vary by plan. Squarespace pricing
The current US pricing page displayed four price pairs: $25/month or $19/month billed annually, $39 or $29, $65 or $49, and $139 or $99. Annual billing is charged for the year, and the lower monthly figure is its monthly equivalent. Squarespace says there is no free plan for website subscriptions, but each site starts with a 14-day trial. Annual subscriptions include one year of eligible domain registration; renewal is at the standard rate. Prices, promotions, currency, and taxes may differ by country and over time, so check the live pricing page before purchase.
Those website-builder charges are not required to use Bio Sites. Paying for the website builder may be justified when you need a broader site with pages, content, store tools, or website-level SEO controls. If you only need one social profile landing page, Bio Sites is the more direct and less expensive Squarespace product based on the current public offer.
Pricing compared with Pinli
Pinli's current catalog lists the following USD plans. Yearly plans are charged annually; the monthly equivalent is shown only to compare cost over a year.
| Pinli plan | Monthly billing | Annual charge | Pages | Analytics history |
|---|---|---|---|---|
| Solo | $3/month | $30/year ($2.50/month equivalent) | 1 | 30 days |
| Pro | $9/month | $90/year ($7.50/month equivalent) | 5 | 365 days |
| Studio | $36/month | $360/year ($30/month equivalent) | 50 | 730 days |
Pinli has no perpetual free plan. Pro and Studio are eligible for a seven-day trial, while Solo is paid from day one. Pro includes verified custom domains, premium blocks, branding removal, third-party analytics pixels, and CSV analytics export. Studio adds custom CSS and all industry packs. The Shop pack is coming soon. Check Pinli pricing for the current plan terms.
Bio Sites has a simpler public price statement: it says creating and launching a Bio Site is free and links are unlimited. It does not require an active Squarespace website subscription. The public page does not give a fee schedule for payments, email sending, or future optional features, so ask for those terms if they matter to your use case. Bio Sites FAQ
Squarespace website plans cost substantially more than a single-purpose free Bio Site because they purchase a different product: a managed website platform. Compare them with Pinli only when you need the full website-builder scope. The relevant question is not just which monthly price is lower, but whether you need a one-page visual creator page, a free link hub, or a broader site and store.
Who each option may suit
Bio Sites may suit you if
- You need a free page with unlimited links for social profiles.
- You want a template-driven editor and basic branding controls.
- You want to try the monetization sections advertised by Bio Sites, such as tips, appointments, or product links.
- You want built-in analytics and audience capture, after confirming their current limits.
- You would like to manage up to ten separate Bio Sites from one account.
Squarespace's website builder may suit you if
- You need a full website, not only a social link page.
- You want multi-page content, website SEO settings, broader design controls, or a more complete online store.
- You accept a recurring paid subscription and want the tools described on the selected website plan.
- You are prepared to compare plan-specific commerce and marketing fees.
Pinli may suit you if
- You want to build a page visually from resizable content blocks.
- You need different arrangements for phone and desktop visitors.
- Your page needs to combine links with media, booking, testimonials, locations, writing, and audience capture.
- You prefer explicit plan limits for page count, analytics history, and verified custom domains.
- You need a page product between a simple links profile and a full website subscription.
Pinli's limitation is that it is paid and native selling blocks are not live. Bio Sites has a strong price advantage for a free link page, while the Squarespace website builder has broader site capabilities that may be unnecessary for a single landing page.
Moving from Bio Sites or Squarespace to Pinli
We did not verify a direct Bio Sites-to-Pinli import. Pinli's documented import flow supports supported public links from a Linktree handle, not a complete account migration from Squarespace. Plan to recreate your destinations, then add the layout and sections that make sense for your Pinli page.
Before changing your social profile URL, test the new page on both phone and desktop, check every destination, and confirm the custom-domain setup if your Pinli plan uses one. If you use Bio Sites for payments, email sequences, audience records, or analytics, plan how those functions will continue. Pinli can collect newsletter and lead details, but it is not a full email marketing platform, and its Shop/payment blocks are coming soon. Keep Bio Sites active until the replacement workflows are working.
Frequently asked questions
Is Squarespace Bio Sites the same as a Squarespace website?
No. Bio Sites is a standalone link-in-bio product that the official site says is free and does not require a Squarespace website subscription. The website builder is a separate paid product with broader website features and its own plans. Sources: Bio Sites, Squarespace pricing.
Is Bio Sites really free?
The current official Bio Sites FAQ says Bio Sites are 100% free to create and launch, and that links are unlimited. The public page does not explain every possible payment processing or future optional fee, so check those details if you plan to sell. Bio Sites FAQ
Does Bio Sites include a custom domain?
The current official Bio Sites pages reviewed do not document custom-domain support. They show a bio.site address. Squarespace's separate website plans have domain offers, but those should not be assumed to apply to Bio Sites.
Does Pinli have a free plan?
No perpetual free plan is listed in Pinli's current catalog. Solo starts at $3/month or $30/year. Pro and Studio have a seven-day trial. See Pinli pricing.
Can I sell products with Pinli?
Pinli's Shop pack and payment-dependent selling blocks are marked coming soon. Bio Sites advertises payment connections to Stripe or PayPal and several monetization sections, subject to its current product terms.
Can I move my Bio Site into Pinli automatically?
We did not verify an automated Bio Sites importer. Pinli's documented importer handles supported public links from Linktree, so expect to recreate your Bio Sites content manually and test it before switching your social profiles.
A practical verdict
If you want a free social link page and the current Bio Sites tools cover your needs, Bio Sites is the most straightforward Squarespace option to try. If you need a full website, compare Squarespace's website builder and its paid plans separately. Neither product should be confused with the other when estimating cost or deciding which features you will get.
Pinli is worth considering when you want a more deliberately arranged one-page experience, with resizable blocks, separate phone and desktop layouts, and plan-based control over page count and analytics history. Its key tradeoffs are a paid starting plan and no live native checkout. Review Pinli's visual page builder, use cases, and pricing alongside the exact Bio Sites or Squarespace website features you expect to use.